What is hidden behind a pretty collection of makeup? In some cases, cruelty. Discover what brands engage in animal testing, which have now changed their status and which ones to avoid, and how to stay informed at all times on the issue.
We are used to seeing the makeup as a way to get prettier instantly and we often forget that the products themselves can have an ugly side. We are not talking about packaging but practices. Animal testing is still a common practice in the industry, and despite the efforts to change, the problem seems to be to amplify rather than reduce. Although there are companies who are committed to abandon animal testing, several of these companies begin to lose their "cruelty free" designation when they make the decision to expand their market and sell in China, where animal testing to ensure the safety of consumers is mandatory.
To make matters even more confusing, consumers often face a difficult decision even if they manage to find a product that adheres to these standards without cruelty. It often becomes a matter of purchasing a product that is not tested on animals, even if the parent company has a different overall policy or abandoning altogether the company's products.
Some believe that increase sales of cruelty-free products will encourage the industry giants to change their practices around the world and thus producing a significant impact on the industry, once they see the effort is justified, but others believe that doing so will only increase margin of those who put profit before ethics and morality. The decision is individual, but in both cases it pays to know the changes occurring in the industry, if you are interested in this subject.
For example, PETA announced earlier this year that Avon, Mary Kay, Estee Lauder have returned to the animal after two decades where they were proud of themselves to refrain from such practices and have been decommissioned as a result. The loss of the "leaping bunny" symbol that reassures the customers concerned now extends to the own companies such as MAC Cosmetics or Essie labels. Aveeno, Shiseido, Vidal Sassoon, ROC, Neutrogena, clinic, Max Factor, Rimmel, Maybelline are just some of the brands that should be avoided by anyone wishing to put an end to this practice.
Some companies like L'Occitane make an effort to change the policies of China in a grey area. There are also companies that have chosen not to sell to China, given that it would mean by losing one of the strong principles based on the label. Urban Decay is one of the most recent examples that it presently has decided to refrain from selling their products in China, until a change in policy is taken. BeautiControl, E.L.F. cosmetics are also among the brands that are currently without cruelty.
As new acquisitions are made, the status of the brand change throughout the time and new labels are constantly coming and stay constantly updated on changes is essential to ensure that your purchases reflect your beliefs. Fortunately, there are resources that make it easier to do and help you fine tune your search according to different criteria.
PETA.org updates the list of brands that carry nor do test on animals approximately twice per year and is also a special note for completely vegan products while leapingbunny.org in addition to the continuation of the update of the lists of cruelty-free companies also highlights the brands which although do not test on animals is the property of companies that do not necessarily this standard to make the process of easier decision. Ultimately, consumers have the power to vote with their money and the demand for companies to do the right thing.
Source:
www.LeapingBunny.org
www.PETA.org
www.aavs.org
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