The Body Shop has named Leona Lewis as their new brand activist. The British songstress will appear in the label's campaign wearing products from a limited-edition makeup collection featuring cruelty-free, vegetarian products.
The new Leona Lewis for The Body Shop collaboration promotes cruelty free and ethical cosmetic products. The Body Shop label is famous for their products that have not been tested on animals for cosmetic reasons, and seems to have made the perfect choice since the British songstress is a long-time animal rights supporter and vegetarian.
As a part of the collaboration, Leona Lewis will star in the cosmetic company's campaign to end testing on animals for good and will lend her name to a special new makeup and fragrance collection for The Body Shop.
“I'm passionate about beauty and I'm all about animal rights. As a result, I'm really conscious of where the products that I use come from. The Body Shop sells cruelty free, ethical products containing amazing Community Fair Trade ingredients. The collaboration is a natural fit,” Leona said.
The Limited Edition Collection by Leona Lewis for The Body Shop is set to be launched on March 26. The line will feature vegetarian cosmetics and packaging marked with a floral deer motif and will include a blusher brush (￡14), Shimmer Palettes (￡16 each) in blush and bronze compacts, each containing three shades, lip gloss (￡7 each) in bronze, coral, fuchsia and petal, and a White Musk Libertine EDT and EDP (from ￡10) incorporating notes of musk, Turkish delight, baby orchid and Chantilly cream.
Moreover, this May, The Body Shop customers will have the possibility to sign a pledge in support of non-profit organization Cruelty Free International that is calling for a global ban on animal testing for cosmetic purposes.
Leona follows the footsteps of British actress Lily Cole who was The Body Shop's first-ever global brand ambassador and appeared in their 'Beauty With Heart' campaign. The label also released a limited-edition cruelty-free and 100% vegetarian makeup line that included products that have not been tested on animals. “The Body Shop takes a responsible attitude to people and the environment, and it feels amazing to be supporting a brand that's a pioneer in that way of working,” Cole said.
Learn more about the makeup brands that test on animals and what are the cruelty free brands!
Souce: WWD, The Body Shop
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